IxD
Engagement platform on facebook & Skype.com
The design has been updated after the video, check it out:
apps.facebook.com/sayitwithskype/
Word of mouth agency: 1000Heads
Digital agency: White Sheep Isobar
UX & IxD
Competition platform / FB tab
Search for the Next Style Correspondent
I was responsible for the user experience and the interaction design of the campaign hub.
Word of mouth agency: 1000Heads
Digital agency: White Sheep Isobar
Concept & Storyboard
Angry Birds projetion at SXSW
YouTube description: Nokia and Rovio have combined forces to bring you this world exclusive Angry Birds 3D spectacular. Live from the Belmont in Austin, Texas, we projected onto a massive 150ft building using 3D projection mapping, so make sure you don't miss the birds we all love on a huge scale. The mighty eagle has landed!
Strategy
Global
An introduction and guide book for Nokia's local sales units across the world. The document was designed in close collaboration with the client to tailor it to Nokia's working culture and processes.
Concept & IxD
How often do they do it?
What was supposed to be three simple localizations, with minor tweaks of the original US commercial turned into a short film with its own music theme, starring a long film actor. The film is full of hints and descrete product placement to help the viewer to solve what the movie really is about.
UX & Concept
FB application
Social & digital implementation of W+K N8 Pink is Freedom video for Nokia. A YouTube take-over was also part of the scope.
Concept & UX
Global Pitch
I was participating in the first half of the pitching process. During the second half I was working on a "test" project running parallel with the second half of the pitch. The end result became the marketing material for their service Content Anywhere.
More to come as we won :)
Conceptual Implementation & UX
Encom Hack / Takeover
With the N8 featured in the movie, we kick started Nokia's Tron campaign in social media by taking over the Nseries blog for one day.
With over 250k visits in less than 24h, users came to see and solve the Encom "hack" to reveal exclusive Tron Legacy material.
Word of mouth agency: 1000Heads
Digital agency: White Sheep Isobar
Digital Konceptzioner
Pitch
Digital focus on Jung von Matt/Spree's pitch for the Nikon Europe account.
Campaign Intro
Introduction of the I AM NIKON campaign on Nikon website's cross Europe.
For more pictures, please visit behance.net/robinpe
UX Design
Competition platform
I found this video from the friends over at 1000Heads. I was responsible for the UX design of the competition hub hosted on nokia.com
Contest
Packaging Design
The concept uses a simplistic package design to emphasize the Veltins bottle by using the bottle's aesthetic to both appeal to the designer and make it stand out in the marketplace. The package concept aims to amplify Veltins position as THE art beer among creatives, while showing it as the natural (beer) choice for any vernissage. Please visit behance.net/robinpe for more.
Interaction Design
Web & Mobile
A shy first step of the school's digital presence.
* Client Info: Boulder Digital Works is a collaboration between Crispin Porter + Bogusky and the University of Colorado.
Personal Concept, Interaction Design
Bing.se
The idea behind the Keypad assistant is to make it easier for people to use search engines like bing in their native tounge abroad. As many countries share the latin alphabet with small variations it may result in just a few missing letters on a foreign keypad. This is a suggestion on how to improve the user experience, by making it possible to add the missing letters.
To view the entire IxD document, please visit behance.net/robinpe
Project Manager
Release Party
After years of preparation on crowded bar's and sweaty dance floors, it was time for me to assume the role as the head of dm09 Stockholms releaseparty.
Special thanks to everyone in the project group and Hanna at WESC for the valuable feedback concerning strategy and setup.
Design
Digital Presence
We pitched a concept for the children's book series, "Halvan". I spent a day doing an usability test at a kindergarten. After some tweaks, even some of the three year olds could play with the prototype.
* Client Info: Rabénförlagen is one of the leaders of childrens’ book publishers in Sweden.
The prototype is now, obviously, the real thing! Which is both fun and a bit weird as it seems like the flash prototype only works in Safari; http://www.halvan.se/halvan.html