ROBIN PETTERSSON

PORTFOLIO

LINKEDIN

TWITTER

BEHANCE

Global location based strategy for Nokia

ANGRY BIRDS SPACE

Concept & UX Design

Launch site

space.angrybirds.com/launch/

SAY IT WITH SKYPE

IxD

Engagement platform on facebook & Skype.com

The design has been updated after the video, check it out:

apps.facebook.com/sayitwithskype/

Word of mouth agency: 1000Heads

Digital agency: White Sheep Isobar

NOKIA + ELLE

UX & IxD

Competition platform / FB tab

Search for the Next Style Correspondent

I was responsible for the user experience and the interaction design of the campaign hub.

Word of mouth agency: 1000Heads

Digital agency: White Sheep Isobar

ANGRY BIRDS ♥ NOKIA

Concept & Storyboard

Angry Birds projetion at SXSW

YouTube description: Nokia and Rovio have combined forces to bring you this world exclusive Angry Birds 3D spectacular. Live from the Belmont in Austin, Texas, we projected onto a massive 150ft building using 3D projection mapping, so make sure you don't miss the birds we all love on a huge scale. The mighty eagle has landed!

Global location based strategy for Nokia

LOCATION BASED STRATEGY

Strategy

Global

An introduction and guide book for Nokia's local sales units across the world. The document was designed in close collaboration with the client to tailor it to Nokia's working culture and processes.

Digital love at White Sheep Isobar

GILLETTE / SHORTFILM

Concept & IxD

How often do they do it?

What was supposed to be three simple localizations, with minor tweaks of the original US commercial turned into a short film with its own music theme, starring a long film actor. The film is full of hints and descrete product placement to help the viewer to solve what the movie really is about.

Watch it on YouTube

Original US version

N8 PINK IS FREEDOM

UX & Concept

FB application

Social & digital implementation of W+K N8 Pink is Freedom video for Nokia. A YouTube take-over was also part of the scope.

B2B / F-SECURE

Concept & UX

Global Pitch

I was participating in the first half of the pitching process. During the second half I was working on a "test" project running parallel with the second half of the pitch. The end result became the marketing material for their service Content Anywhere.

More to come as we won :)

NOKIA / TRON LEGACY

Conceptual Implementation & UX

Encom Hack / Takeover

With the N8 featured in the movie, we kick started Nokia's Tron campaign in social media by taking over the Nseries blog for one day.

With over 250k visits in less than 24h, users came to see and solve the Encom "hack" to reveal exclusive Tron Legacy material.

Nseries Takeover

Word of mouth agency: 1000Heads

Digital agency: White Sheep Isobar

Digital love at JvM/Spree

NIKON EUROPE

Digital Konceptzioner

Pitch

Digital focus on Jung von Matt/Spree's pitch for the Nikon Europe account.

Campaign Intro

Introduction of the I AM NIKON campaign on Nikon website's cross Europe.

For more pictures, please visit behance.net/robinpe

NOKIA / N8 Producers

UX Design

Competition platform

I found this video from the friends over at 1000Heads. I was responsible for the UX design of the competition hub hosted on nokia.com

Contest love at jovoto

VELTINS

Contest

Packaging Design

The concept uses a simplistic package design to emphasize the Veltins bottle by using the bottle's aesthetic to both appeal to the designer and make it stand out in the marketplace. The package concept aims to amplify Veltins position as THE art beer among creatives, while showing it as the natural (beer) choice for any vernissage. Please visit behance.net/robinpe for more.

IxD love at CP+B

BOULDER DIGITAL WORKS

Interaction Design

Web & Mobile

A shy first step of the school's digital presence.

* Client Info: Boulder Digital Works is a collaboration between Crispin Porter + Bogusky and the University of Colorado.

With love for User Experience

KEYPAD ASSISTANT

Personal Concept, Interaction Design

Bing.se

The idea behind the Keypad assistant is to make it easier for people to use search engines like bing in their native tounge abroad. As many countries share the latin alphabet with small variations it may result in just a few missing letters on a foreign keypad. This is a suggestion on how to improve the user experience, by making it possible to add the missing letters.

To view the entire IxD document, please visit behance.net/robinpe

Hyper Island - Digital Media 2009 Stockholm

DM09 STOCKHOLM

Project Manager

Release Party

After years of preparation on crowded bar's and sweaty dance floors, it was time for me to assume the role as the head of dm09 Stockholms releaseparty.

Special thanks to everyone in the project group and Hanna at WESC for the valuable feedback concerning strategy and setup.

Made with love at Hyper Island

RABÉNFÖRLAGEN

Design

Digital Presence

We pitched a concept for the children's book series, "Halvan". I spent a day doing an usability test at a kindergarten. After some tweaks, even some of the three year olds could play with the prototype.

* Client Info: Rabénförlagen is one of the leaders of childrens’ book publishers in Sweden.

The prototype is now, obviously, the real thing! Which is both fun and a bit weird as it seems like the flash prototype only works in Safari; http://www.halvan.se/halvan.html